Corporate sponsors of the Elbphilharmonie invest in one of the world’s most important cultural projects, which embodies prestige and reputation as much as ambition and innovation. Each sponsorship is tailored to meet individual interests and ranges from project-specific support to a long-term partnership.
BMW has been supporting cultural life in Germany for almost half a century. In addition to architecture, design, modern and contemporary art, and jazz, the BMW Group is also very active in the field of classical music. In all the cultural projects the BMW Group funds, unrestricted creative freedom is of utmost importance – this is as crucial for ground-breaking works in the field of art as it is for key innovations in a successful business enterprise.
Montblanc has its roots in writing culture and therefore feels a responsibility as a company to support cultural life. Through its partnership with the Elbphilharmonie, Montblanc underscores its long-term cultural sponsorship and supports a new landmark in Hamburg that attracts an international audience and the best musicians of our age. Not only are Montblanc and the Elbphilharmonie based in Hamburg, both also play an important role in the city’s cultural scene.
SAP is a proud partner of the Elbphilharmonie, which will inspire its worldwide visitors as an outstanding cultural institution and a unique piece of architecture. In addition to various engagements in sports, SAP has always focused on the encouragement of music and entertainment. Innovation is a principle that SAP and the Elbphilharmonie share. Besides world-class arts, the visitors will also experience one of the most technologically-advanced and innovative concert halls in Europe.