Hamburg, December 2017
The Elbphilharmonie Hamburg and Ricola have agreed to enter into a long-term partnership. In future, the Swiss brand of herbal candy will be available free of charge to all visitors at the Elbphilharmonie cloakrooms.
»Ricola and the Elbphilharmonie are a perfect match. We are delighted to be expanding our cultural involvement«, says Ricola CEO Felix Richterich. The sponsoring is logical: Ricola and the Elbphilharmonie both want to ensure that all concertgoers enjoy an unforgettable evening. Both companies are dedicated to striking the right note: the Elbphilharmonie with its sophisticated programme and unique acoustics, and Ricola with its Swiss herbal candy, which will ensure natural, undisturbed enjoyment of music in the concert halls.
»Ricola and the Elbphilharmonie both stand for the utmost quality, and always gear themselves to their customers’ wishes«, says Felix Richterich. »Thanks to many years’ experience and lots of feedback from artists, theatre managers and consumers, we know that our herbal candy with its 13 Swiss mountain herbs helps people enjoy the concert without annoying coughing and throat-clearing. We are happy to have the opportunity to pass this experience on to the Elbphilharmonie. Ricola has been supporting exciting musical, theatre and opera projects worldwide for many years now, for example the Bregenzer Festspiele, the Semperoper in Dresden and the Schleswig-Holstein Musik Festival. In that context, sponsoring the Elbphilharmonie is the next logical step in our commitment to culture«.
»I'm delighted to welcome Ricola as another product partner to the Elbphilharmonie«, says Christoph Lieben-Seutter, director of the Elbphilharmonie and the Laeiszhalle. »We have set ourselves the goal of being a cultural centre for everyone, and Ricola’s high-quality products are a perfect match. They will enrich people’s concert experience in a most agreeable way«.
The two new partners are also inseparably linked to the names of the Swiss architects Jacques Herzog und Pierre de Meuron: Herzog & de Meuron not only designed the Elbphilharmonie, they were also commissioned by the Richterich family, which owns Ricola, with the construction of seven new buildings and conversions of existing ones, the Ricola Herb Centre among them.