The Swiss private bank Julius Baer, a Principal Sponsor of the Elbphilharmonie Hamburg since 1 January 2018, has extended its sponsoring partnership with the Elbphilharmonie for another three years. The new agreement will start on 1 January 2021.
In the midst of the Corona crisis Julius Baer, one of the Principal Sponsors of the Elbphilharmonie Hamburg, has renewed its commitment to supporting the concert hall, announcing the extension of its partnership for a further three years. In addition to the wide-ranging artistic programme, the bank also sponsors the Elbphilharmonie's digital platforms, it made a significant contribution in 2018 and 2019 to the Elbphilharmonie Konzertkino and brings many ideas and incentives into the partnership. The extension of the sponsorship agreement ensures the continuation of the joint activities, and also opens up many new perspectives for the future.
Christoph Lieben-Seutter, General & Artistic Director, Elbphilharmonie & Laeiszhalle: »The extension of the agreement for a further three years is a positive and strong signal. Our partner and Principal Sponsor Julius Baer recognised the Elbphilharmonie's potential at an early stage and helps us put on a varied and high-class artistic programme every season. Julius Baer is also the exclusive partner for our digital platform Blog & Streams, which is enjoying a strong increase in demand at times like these. We look forward to three more years of mutually fruitful partnership with Julius Baer.«
Yves Robert-Charrue, Head Switzerland, Europe, Middle East & Africa, Julius Baer: »Julius Baer is proud to continue the successful partnership with this renowned concert hall, as the promotion of culture has a long tradition at our bank. We have been fascinated from the outset by this sensational concert hall and the union of architecture and music, and have also been particularly impressed by the innovative artistic formats, e.g. on the digital platforms, to which we give special support. We are certain that the international enthusiasm for the Elbphilharmonie will last, and we are delighted that we can continue to support the development of this very promising cultural institution.«